Why I built SHINRAI
I lived the gap.
I built SHINRAI
to close it.
Twenty-five years in strategy, service delivery, and execution taught me how much can get lost between the work being done and the result the business needs.
I built SHINRAI because that disconnect has consequences—for the business, the people delivering the work, and the leaders accountable for the outcome.
Business performance should never get lost in translation.
The experience that stayed with me
I had the details.
The decision
was still waiting.
We need more information before we can make a decision.
The response I kept hearing in executive meetings.
For years, I walked into executive meetings convinced I was prepared.
I brought the project plan, Gantt chart, RAID log, milestone status, risks, and dependencies. I knew the work. I could explain the issues. Yet I would still leave frustrated by another request for information—or the blank stare that told me the information had not connected.
Eventually, I understood the problem. Delivery teams spoke about scope, schedules, resources, and risks. Executives needed to understand revenue, performance, exposure, timing, and the decision in front of them. Both perspectives mattered. The connection between them was missing.
That gap carried a cost. Decisions waited. Teams spent more time rebuilding explanations. The work could keep moving while the business outcome remained exposed.
I spent years evaluating project and portfolio platforms. They helped with planning, organizing work, and portfolio visibility. But I kept looking for something more: a reliable way to trace what was happening in execution through to the performance commitment it could affect.
That search became my mission.
That mission became SHINRAI.
I want delivery teams to be understood. I want leaders to have evidence they can question, context they can use, and the clarity to act while the outcome can still be protected.
That is what drives me: making the connection between strategic intent, execution reality, and business performance useful enough to change the next decision.
The gap I set out to close
The work has a status.
The business needs
the consequence.
A delivery update becomes useful to leadership when the connection to performance is clear. These are the kinds of questions that connection should help answer.
A milestone is slipping.
Which business commitment could it affect—and how much time do we have to respond?
A decision is unresolved.
What does waiting put at risk, and who needs to make the call?
The portfolio is progressing.
Is that progress protecting revenue, margin, and the outcomes we funded it to deliver?
Strategic governance establishes the direction. Execution intelligence connects the evidence. Delivery expertise helps move the work forward.
The conviction behind the company
What I believe.
How we work.
The experiences that led me to build SHINRAI also shape the kind of partner I want us to be.
Truth without blame.
Make execution reality visible so people can address it. Evidence should create an honest conversation and a better decision.
Performance before process.
Keep the intended business result in view. Plans, governance, and reporting earn their place by helping people deliver that result.
Partnership without displacement.
Work alongside your people and with the tools they already use. Build the connection and strengthen your ability to carry it forward.
The people behind the mission
Experience that
understands the stakes.
SHINRAI brings together experience in strategy, operations, transformation, delivery, and commercial growth.
Leo Bernard Jr.
25 years across strategy and execution.
Leo’s experience spans strategy, service delivery, transformation, portfolio execution, and process improvement. He applies AI, data analytics, and performance modeling to connect strategic priorities with execution evidence and executive decisions.
At SHINRAI, he leads the advisory approach and the design and development of the execution intelligence platform.
Jason Balis
Operating experience.
Enterprise perspective.
Jason brings global operating, technology, and transformation leadership. A former Global COO at OLIVER and Ebiquity, with senior operational experience across Publicis Groupe, he advises SHINRAI on scalable operating models, commercialization, and growth discipline.
Justin Santiago
Commercial understanding.
Customer perspective.
Justin advises SHINRAI on go-to-market strategy, enterprise sales, partnerships, and scalable revenue growth. His background in SaaS, account management, and customer success helps connect SHINRAI’s value to the leaders and organizations it is designed to serve.
A personal invitation
If you have lived this gap,
let’s talk about closing it.
Bring the challenge you are facing. Let’s talk about the outcome you need to protect and what stands in the way.
Book a discovery call A focused, 30-minute executive conversation.
Why Shinrai Exists
The problem is not preparation. It is translation.
I’ve spent years watching organizations struggle with the same problem:
Strategy gets funded. Projects get managed. KPIs get reported.
But the translation between what is happening in execution and what it means for business performance is still painfully fragmented.
I believe we are very close to solving that.
I’ve built Shinrai around a simple idea: enterprises shouldn’t need another SaaS platform sitting on top of the organization demanding more administration. They need an Execution Intelligence Partner that can learn from the systems they already use, expose where execution is threatening the outcome, and help leadership act before the damage shows up in the financials.
And our model is intentionally different.
We come in. We onboard the capability. We provide the toolkit. We tune it to your organization. We help scale it across the enterprise. We provide the strategy and delivery consulting needed along the way.
Then, when your organization is ready, you take it from there.
I’m building Shinrai to close a gap businesses have lived with for decades: the gap between strategy, execution, and measurable enterprise performance.
We’re close.
If that gap exists in your organization, I think you’ll want to see what we’ve built.
Leo Bernard Jr.
Founder, Shinrai
From executive frustration to a new execution mandate.
For years, I entered executive meetings convinced I was fully prepared. I brought the project plan, Gantt chart, RAID log, milestone status, risks, dependencies, and every detail I believed leadership might need—only to hear, “We need more information before we can make a decision,” or see the blank stare that meant the information had not connected.
Eventually, I understood why. Delivery teams communicate through scope, schedule, risk, resources, execution mechanics. Executives make decisions through revenue, performance, exposure, timing, and strategic consequence. Neither language is wrong. The problem is that organizations rarely have a reliable way to translate one into the other.
I spent years evaluating PPM and SPM platforms as the solution to this translation problem. They moved the needle when it came to planning and portfolio visibility for sure, but far too often these premiere SaaS solutions revert to fancy dashboards and data reports rather than providing what companies truly need; continuous execution traceability from project portfolios, through strategy with clear financial impact to enterprise performance so executives can make the critical decisions necessary to adapt to operational or market conditions nimbly.
That mission became Shinrai.
Designed by leaders who have lived the problem—for leaders who must solve it.
Shinrai was created by leaders who have spent decades navigating the gap between enterprise strategy, project execution, and performance accountability.
Leo Bernard, Founder & CEO
Leo is a strategic optimization and enterprise-performance consultant with 25 years of experience across strategy, service delivery, transformation, portfolio execution, and process improvement. He applies AI, data analytics, and performance modeling to connect strategic priorities with execution evidence, KPI movement, value exposure, and executive decisions. As founder of Shinrai, Leo leads the company’s advisory approach and the design and development of its execution-intelligence platform.
Jason Balis, Chief Advisor
Jason brings global operating, technology, and transformation leadership to Shinrai. A former Global COO at OLIVER and Ebiquity, with senior operational experience across Publicis Groupe, he advises the company on scalable operating models, commercialization, growth discipline, and translating strategic ambition into sustained enterprise value.
Jason Balis, Sales Advisor
Justin advises Shinrai on go-to-market strategy, enterprise sales, partnerships, and scalable revenue growth. His background across SaaS, account management, and customer success helps connect Shinrai’s strategic value to the executives and organizations positioned to benefit from it.
Are you ready to bring the gap between performance and strategic execution?
Optimize your strategic initiatives for greater performance…let’s talk.